EVERY’s Definition of a Good Company, Part 3: Sustainable Profitability A strong company does more than generate sales. It creates sustainable profit, continues improving its services, and remains ready to support customers and partners for many years to come. At EVERY, the third element in our definition of a “good company” is being a sustainably profitable company—one with a strong business foundation that enables continuous growth, responsible investment, and new challenges. Profitability is sometimes misunderstood as simply keeping more money within a company. That is not how we see it. For EVERY, profit is the power to protect our business, ...
