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Expanding Our Global Connections Through Trust | EVERY

2026/10/30 Customer Trust, EVERY TRADING, Farm Tractors, Global Connections, Japanese Used Vehicles

From returning tractor buyers in Bolivia and Romania to a new customer in the Philippines, learn how EVERY TRADING builds global connections and lasting trust.

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From a First Order to a Lasting Partnership with EVERY

2026/10/23

Repeat tractor orders from Bolivia and Romania remind us that lasting partnerships begin with everyday care. At EVERY, our goal is to keep earning your trust, one order at a time.

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Used Trucks from Japan: How Pre-Shipment Photos Build Trust

2026/10/16

Small Services, Greater Trust: Why Pre-Shipment Photos Matter Pre-shipment photos can give overseas buyers greater confidence when purchasing used vehicles from Japan. At EVERY TRADING, sharing photographs before export is one way we make the process clearer for our customers. Buying a used vehicle from Japan can be an excellent investment. Japanese used cars, trucks, buses, and machinery are valued by customers around the world for their quality, durability, and reliability. However, international vehicle purchases also come with an important challenge: buyers often cannot physically inspect their vehicles before shipping. When customers transfer a significant amount of money to a ...

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Building Trust That Creates More Trust: The Power of Trust at EVERY

2026/10/9

From One Vehicle Purchase to a Lifelong Relationship with Customers Around the World Trust Begins with Every Transaction When purchasing used cars, trucks, buses, tractors, or construction machinery from Japan, one of the most important factors for international buyers is trust. Buying a vehicle from another country requires more than finding the right vehicle at the right price. Customers must transfer money to a company thousands of kilometers away and wait for their vehicles to be purchased, prepared, and shipped overseas. Throughout this process, customers need confidence that their Japanese used vehicle exporter will communicate clearly, honor commitments, and provide ...

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I Failed Many Times in Global Business | 20 Years of Lessons from a Japanese Exporter

2026/9/29

When people see a company that has been in international business for more than 20 years, they may imagine a long history of successful transactions. But that is only part of the story. I have made mistakes. I have faced difficult situations. Some decisions did not produce the result I expected. Sometimes communication could have been better. Sometimes I learned only after taking action. Those experiences have been some of my most important teachers. I am Yuichiro Watabe, President and CEO of EVERY TRADING Co., Ltd. We started our business in Japan in 2006 and have since worked with customers ...

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What I Learned Exporting Japanese Vehicles to 100+ Countries | EVERY CEO

2026/9/29

After exporting Japanese vehicles to customers in more than 100 countries, one lesson has become very clear to me: There is no single vehicle, buying method, or definition of value that works for every customer. Every country is different. Every business is different. And every customer has a different reason for buying a vehicle from Japan. I am Yuichiro Watabe, President and CEO of EVERY TRADING Co., Ltd. We started our business in Japan in 2006, and since then I have had the opportunity to communicate with customers across Africa, the Caribbean, Oceania, Asia, Europe, the Middle East, the Americas, ...

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What 20 Years of Exporting Japanese Used Vehicles to 100+ Countries Taught Me

2026/9/29

When I look back on 20 years of exporting vehicles from Japan, the biggest lessons are not about one particular model, one country, or even one successful sale. They are about people. Since starting our company in Japan in 2006, I have had the opportunity to work with customers in more than 100 countries. During that time, markets have changed, shipping has changed, technology has changed, and the way customers buy vehicles has changed completely. But one thing has remained constant: international business only continues when there is trust. I am Yuichiro Watabe, President and CEO of EVERY TRADING Co., ...

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