Our Story and Mission: Connecting Japan with the World Since 2006

Our Story and Mission: Connecting Japan with the World Since 2006

When I started EVERY in Japan in 2006, I could not fully imagine how many people, businesses, and countries we would eventually connect with through vehicles.

What began as a Japanese vehicle export business has grown into relationships with customers in more than 100 countries. During that journey, we have exported Japanese used cars, trucks, buses, farm tractors, machinery, and many other working vehicles from Japan.

However, for me, the most important part of this story is not simply the number of vehicles we have exported. It is the trust we have built with customers across borders.

In our new YouTube video, I share the story behind EVERY TRADING, what we have learned since 2006, and why we continue connecting Japan with customers around the world.

Watch the video: Our Story and Mission | Japanese Used Vehicle Exporter EVERY

Why I Started EVERY in Japan

EVERY was founded in Niigata, Japan, in 2006.

From the beginning, I saw international trade as more than simply moving products from one country to another. A vehicle can become part of someone's business, transportation network, farm, construction project, or daily life.

That means our responsibility does not end when a customer chooses a vehicle.

We also need to understand where that vehicle will be used, how it will be shipped, and what the customer actually expects from the purchase.

Over the years, this way of thinking has become increasingly important to me.

Every country has different road conditions, industries, import rules, shipping routes, budgets, and vehicle preferences. Therefore, a vehicle that works well for one customer may not be the right choice for another.

This experience has shaped how we work today at EVERY TRADING Co., Ltd.

What Nearly Two Decades of Vehicle Exporting Has Taught Me

International vehicle trading changes constantly.

Exchange rates move. Shipping conditions change. Import regulations are updated. Customer expectations also become higher as information becomes easier to access.

However, one principle has remained consistent throughout our history: long-term business depends on trust.

A low price may create one transaction. Good communication, reliable information, and continued support can create a long-term relationship.

This is especially important when buying a vehicle internationally.

Most overseas buyers cannot physically inspect every vehicle in Japan themselves. They need clear information before making a decision. They also need support with export documents, shipping arrangements, and communication after purchase.

For that reason, our role is not simply to sell a vehicle. Our role is to help customers make a practical purchasing decision.

Japanese Working Vehicles Have Become an Important Part of Our Business

During our history, we have handled many types of Japanese vehicles. In recent years, working vehicles have become an especially important part of EVERY TRADING.

Japanese used trucks support construction companies, transport businesses, farms, wholesalers, retailers, and many other industries around the world.

Light-duty, medium-duty, and heavy-duty trucks can serve very different purposes. Body type, payload, dimensions, engine specification, and local operating conditions can all affect the right choice.

Likewise, Japanese used buses serve schools, tourism companies, employee transportation, public transport operators, and private businesses in many markets.

Passenger capacity, vehicle size, road conditions, and intended use should all be considered before choosing a bus.

For agricultural customers, Japanese used farm tractors can become essential working equipment. Buyers may need to consider horsepower, 2WD or 4WD, tractor size, available attachments, and the type of farming work involved.

Meanwhile, demand for Japanese used machinery continues to connect us with customers involved in construction, agriculture, logistics, and infrastructure projects.

Excavators, wheel loaders, forklifts, and other machines are not simply products sitting in a stock list. In many cases, they are tools that customers depend on to operate and expand their businesses.

That is one reason we continue strengthening our expertise in trucks, buses, tractors, and machinery.

The Right Vehicle Is Different for Every Customer

When an overseas buyer contacts us, the first question should not always be, “Which vehicle is the cheapest?”

A more useful question is, “Which vehicle fits the customer's actual purpose?”

A truck buyer may need to consider payload, body type, engine, transmission, dimensions, and local working conditions.

A bus buyer may care about seating capacity, passenger use, road conditions, and available maintenance support.

A tractor buyer may need a specific horsepower range, 2WD or 4WD, or compatibility with agricultural attachments.

Machinery buyers may need to check operating hours, hydraulic condition, undercarriage condition, attachments, machine size, and transport requirements.

There is rarely one vehicle that is “best” for everyone.

The right choice depends on how, where, and why the customer plans to use it.

Connecting Japan with More Than 100 Countries

Since 2006, EVERY has built relationships with customers in more than 100 countries.

That international experience has taught our team something very important: we must listen before we recommend.

A customer in Africa may have very different priorities from a customer in the Caribbean, Oceania, Asia, or another region.

Vehicle availability is only one part of the decision. Import requirements, shipping methods, parts availability, road conditions, and intended use can all matter.

Therefore, we continue learning from each market while building stronger connections between Japan and our customers overseas.

Technology Changes, but Human Trust Still Matters

The way customers search for Japanese vehicles has changed dramatically since 2006.

Today, buyers can compare vehicles online, communicate through messaging apps, watch vehicle videos, and receive information almost instantly.

We also continue adopting new technology to improve speed and access to information.

However, technology alone cannot replace responsibility.

Someone still needs to understand the customer's request. Someone needs to check important details. Someone needs to communicate when a problem occurs. Most importantly, someone needs to take responsibility for supporting the transaction.

I believe that combining technology with human experience will become even more important in international trade.

Our Mission for the Future

EVERY has changed considerably since 2006, and we will continue changing as global markets evolve.

However, our fundamental mission remains simple.

We want to connect useful vehicles and machinery from Japan with people around the world who genuinely need them.

Sometimes that means helping a customer find a Japanese used truck for a transport business. Sometimes it means sourcing a bus, a farm tractor, a passenger vehicle, or construction machinery.

Whatever the vehicle, our goal is not simply to complete another sale.

We want to understand what the customer is trying to achieve and provide a solution that makes sense for that purpose and market.

For us, that means continuing to pursue three things:

• Right Vehicle — a vehicle that matches the customer's actual purpose.
• Right Value — value that considers more than the purchase price alone.
• Right Support — communication and assistance throughout the international purchasing process.

After many years in this business, I believe these principles are more important than ever.

We will continue learning, improving, and connecting Japan with customers around the world—one vehicle and one relationship at a time.

Yuichiro Watabe
President & CEO
EVERY TRADING Co., Ltd.
Niigata, Japan