EVERY TRADING: 20 Years of Trust, Ready for the Future

For us, 2026 represents much more than the beginning of another chapter. It marks 20 years since our company was founded in Japan.

Since 2006, we have continued connecting Japan with customers around the world through the export of Japanese used cars, trucks, buses, construction machinery, agricultural machinery, and other vehicles and equipment.

To mark this milestone, we also changed our company name to EVERY TRADING Co., Ltd.

This was not simply a change of name. It was an opportunity to reflect on what we have built over the past 20 years and, more importantly, to think deeply about what kind of company EVERY should become over the next 20 years.

20 Years of Building Trust Across Borders

International vehicle trading is about much more than buying and selling vehicles.

Every country has different import regulations, market conditions, logistics systems, customer needs, and expectations.

For customers purchasing a vehicle from Japan for the first time, there are also many natural concerns:

• Can I trust this exporter?
• Will the vehicle really arrive?
• Is it safe to send payment overseas?
• Will the company support me if something unexpected happens?
• Can I receive accurate information before making a decision?

These concerns are especially important when purchasing a vehicle thousands of kilometers away.

For the past two decades, our job has therefore never been only to export vehicles.

Our real responsibility has been to reduce the uncertainty of international purchasing and build trust between Japan and customers around the world.

We have learned through thousands of transactions that trust cannot be created through advertising alone.

It is built gradually by providing accurate information, keeping promises, communicating clearly, responding quickly, and taking responsibility throughout the transaction.

Twenty years of business experience is valuable, but longevity itself is not our final goal.

The question we are asking now is:

How can we transform 20 years of experience and trust into even greater value for customers in the future?

AI Is Changing the Way We Work

This year has also been a major turning point in the way we use technology.

At EVERY, we could almost describe this year as the beginning of our AI era.

Artificial intelligence is rapidly changing how we work across many areas, including:

• Sales and customer communication
• Digital marketing
• Website development and SEO
• Social media
• Market research
• Translation and multilingual communication
• Data analysis
• Operational improvement

Tasks that once required significant amounts of time can now be supported by AI, allowing our team to work faster and focus more attention on customers.

However, we do not believe that simply using AI creates value.

The real value comes from using technology to improve the customer experience.

For example:

• Responding to customer inquiries faster
• Finding suitable vehicles more quickly
• Providing clearer vehicle information
• Sharing more useful information with international buyers
• Improving communication across different languages
• Making shipping and export procedures more efficient

Technology should ultimately help us provide a safer, faster, and more reliable way for customers to purchase vehicles from Japan.

We Are Still Growing

Although we have been in business for 20 years, we do not consider EVERY to be a finished company.

There are still many areas where we must improve.

There are millions of potential customers around the world who have never heard of EVERY.

We need to continue strengthening our brand, improving our websites, expanding our international marketing, developing new services, improving our sales capabilities, and making the overall purchasing experience better.

That is why we continue asking one simple question:

How can we become a company that more customers around the world choose and trust?

There is no single answer.

Instead, improvement comes from continually trying new things.

Improving one webpage.

Creating one useful piece of content.

Responding better to one customer.

Testing one new marketing idea.

Entering one new market.

Using one new technology.

Learning from one customer experience.

Each action may appear small, but continuous improvement creates long-term change.

Speed, Professionalism, Trust

Throughout this year, we have continued to focus on three important principles:

Speed. Professionalism. Trust.

These three words represent the type of international trading company we want EVERY to become.

Speed

International buyers often need information quickly.

Vehicle availability can change rapidly, shipping schedules move, auction opportunities disappear, and market conditions constantly change.

Fast responses to inquiries, vehicle checks, quotations, documentation, and shipping arrangements can make a significant difference for customers.

Professionalism

Speed alone is not enough.

Customers also need accurate information, responsible communication, industry knowledge, and professional support.

Especially when exporting trucks, buses, commercial vehicles, construction equipment, and agricultural machinery, each transaction may involve different technical requirements and logistical challenges.

Our responsibility is to understand those details and support our customers as professionally as possible.

Trust

Ultimately, speed and professionalism must lead to trust.

Trust is not created through a single transaction.

It grows when a company repeatedly keeps small promises.

Providing accurate information.

Responding when there is a problem.

Following through on commitments.

Communicating honestly.

Supporting customers until the transaction is completed.

This is why Speed, Professionalism, Trust is not a temporary slogan for us.

It is something we intend to continue building into the culture of EVERY over many years.

Turning Small Actions Into Bigger Results

As we move into our next business year, one of our most important priorities is increasing the speed of action.

AI and technology are accelerating change around the world.

In such an environment, thinking alone is not enough.

We must act.

We believe that major results are usually created by many small actions.

One customer reply.

One vehicle proposal.

One website improvement.

One social media post.

One new idea.

One new challenge.

Each of these may initially look like an isolated point.

But when enough points are created and connected, they become a line.

That line can eventually become a new customer relationship, a stronger service, a new market, or even a completely new business opportunity.

Our approach is therefore simple:

Act, learn, improve, and act again.

Instead of waiting for the perfect answer, we want to increase the number of meaningful actions we take every day.

Moving Toward the Next 20 Years

Our 20th anniversary is not the finish line.

It is a new starting point.

We are deeply grateful to the customers around the world who have purchased vehicles and machinery from EVERY, the business partners who have supported our operations, and everyone who has been part of our journey since 2006.

Without that trust and support, reaching this milestone would not have been possible.

Looking ahead, our ambition goes beyond simply exporting more vehicles from Japan.

We want to help create a world where international customers can feel greater confidence when purchasing from Japan.

Whether a customer is looking for a Japanese used car, truck, bus, SUV, construction machine, tractor, or other commercial vehicle, we want EVERY to be a trusted partner throughout the process.

We will continue adopting new technologies, improving our services, expanding our global network, and challenging ourselves to become better every year.

And through thousands of small actions and customer relationships, we will continue strengthening the EVERY brand around the world.

Our goal is simple:

When people around the world think about purchasing a vehicle from Japan, we want EVERY to be one of the companies they trust first.

We will use everything we have learned over the past 20 years as the foundation for our next stage of growth.

From our first 20 years to the next 20 years, EVERY TRADING will keep moving forward.

Thank you for your continued trust and support.

Visit EVERYCAR.jp to learn more about our Japanese used vehicles and worldwide export services.