Next “EVERY”: AI, Communication & Action

EVERY TRADING Co., Ltd. has officially started its 22nd fiscal year.

Our previous year marked an important milestone in our history. We celebrated our 20th anniversary since our founding in 2006 and changed our company name to EVERY TRADING Co., Ltd.

What began as a Japanese used vehicle export business has continued to expand over the years. Today, we supply not only passenger vehicles, but also trucks, buses, construction machinery, agricultural machinery and other products from Japan to customers around the world.

For us, our 20th anniversary and company name change were not a finish line.

They were the beginning of the next chapter.

Building on the experience, relationships and trust we have developed over the past two decades, we are now moving forward to create the next stage of EVERY TRADING.

Our Theme for the 22nd Year

Next “EVERY”
AI × Communication × Action
Creating the next stage of growth through AI and action.

The world is currently experiencing one of the most significant periods of technological change in modern history.

Looking back, major revolutions have repeatedly transformed the way people live and work.

The agricultural revolution enabled people to settle, build communities and develop cities.

The industrial revolution expanded human physical capabilities through machines and fundamentally changed manufacturing, transportation and global commerce.

Today, we are experiencing another major transformation: the information revolution and the rapid development of artificial intelligence.

This time, technology is expanding our intellectual capabilities.

Researching. Thinking. Comparing. Analyzing. Writing. Translating. Planning. Improving.

Tasks that once required significant amounts of human time and effort can now be completed far more quickly with the support of AI.

At EVERY TRADING, we do not see AI simply as a convenient tool for improving efficiency.

We see it as an opportunity to provide faster, more accurate and more valuable service to customers worldwide.

Turning AI Into Real Customer Value

EVERY TRADING has already been actively integrating AI into our daily operations, but during our 22nd year we intend to take this much further.

We will use AI across many areas of our work, including:

• Researching Japanese used vehicles and machinery
• Understanding customer requirements and specifications
• Comparing available vehicles and equipment
• Preparing faster and more accurate proposals
• Communicating across different languages
• Analyzing markets and customer demand
• Improving our websites, information and customer support
• Finding better ways to serve customers around the world

However, simply using AI does not automatically create value.

The real goal is to convert the speed, information and knowledge created by AI into better service for our customers.

That is why our focus is:

AI × Communication × Action.

AI helps us think faster, analyze more information and improve the quality of our work.

Communication helps us create more connections with customers worldwide and understand what they truly need.

Action turns ideas and information into real proposals, sourcing, arrangements, solutions and results.

Knowledge alone does not create value.

Ideas alone do not create value.

Value is created when we act and deliver something useful to our customers.

As Technology Advances, Human Trust Becomes Even More Important

There is also something that must never change, no matter how advanced AI becomes.

That is trust between people.

For an overseas customer purchasing a used vehicle, truck, bus, construction machine or agricultural machine from Japan, there are naturally many concerns.

Distance. Language. Payment. Vehicle condition. Documentation. Shipping. Delivery.

And behind all of those questions is one of the most important questions of all:

“Can I trust this company?”

AI can help us respond faster.

AI can help us organize information more accurately.

AI can help us communicate more effectively across languages and borders.

But technology alone is not the reason a customer chooses to work with us.

Trust is created by people.

Keeping promises.

Providing honest information.

Responding responsibly when problems occur.

Communicating clearly throughout the transaction.

And building relationships that continue beyond a single purchase.

We believe these human qualities will become even more valuable as AI becomes more powerful and more widely used.

Making Japan and the World Feel Closer

EVERY TRADING does not simply want to export vehicles and machinery from Japan.

We want to reduce the distance between Japan and customers around the world.

That distance is not only geographic.

It includes differences in language, information, business practices, transportation and purchasing procedures.

Our role is to make those differences easier to overcome so that overseas customers can purchase Japanese used vehicles and machinery with greater confidence.

AI gives us more possibilities than ever before to achieve that goal.

• Faster communication
• More useful information
• Better vehicle and machinery proposals
• Smoother international transactions
• More efficient customer support

But underneath all of these improvements must remain one foundation:

Human trust.

Building the Next “EVERY”

Our 22nd year is about creating Next “EVERY.”

We will embrace the AI revolution as an opportunity.

We will use AI more actively throughout our business.

We will increase communication with customers around the world.

And most importantly, we will continue to act.

Because in the coming years, the difference may no longer be simply between people who know something and people who do not.

The greater difference will be between those who use new technology to take action and those who do not.

As EVERY TRADING enters its 21st year since founding, we will continue evolving while protecting the values that have supported us from the beginning.

We aim to become an even more trusted partner for customers looking to purchase Japanese used cars, trucks, buses, construction machinery and agricultural equipment.

With AI, communication, action and human trust, we will continue connecting Japan with the world and creating the next stage of EVERY TRADING.

Welcome to Next “EVERY.”